前言现在,围绕在消费者身边的经济、社会环境正以人类从未经历过的形式发生着翻天覆地的变化。大型跨国企业提供的大量而同质的消费品,泛滥于大众媒体或互联网上的信息与广告,(人类)对舒适消费生活的企盼与以全球气候变暖为首的环境问题之间的窘境,对石油、食品等需求的扩大与 Introduction Nowadays, the economic and social environment surrounding the consumers is undergoing earth-shaking changes in a form never seen before by human beings. The large and homogeneous consumer goods provided by large multinationals, the information and advertisements that flood the mass media or the Internet, the (human) hope for a comfortable consumer life and the dilemma of environmental problems such as global warming, , The expansion of demand for food and so on