什么是供销社?或者,供销社是干什么的?农民认为是家门口的代销店,专卖酱、醋、盐,市民的回答则往往是一脸茫然。这种情况虽非普遍但绝非个别。在倡导品牌战略的今天,这种状况该扭转了。东芝的品牌是质量,松下的品牌是信誉。供销社呢?供销社该打何种品牌? 实际上,长期以来,供销社打的是“模糊牌”,我们没有打出自己过硬的旗帜,也没能形成自己鲜明的特色。原因是多方面的,但主要有二:一是历史形成的。考察供销社,必须与国家的政治、经济大势相连贯,供销社曾与商业几分几合,也曾在政 What is the supply and marketing cooperatives? Or, what is the supply and marketing cooperatives? Peasants think it is the front door of the agency, monopoly sauce, vinegar, salt, the public’s answer is often dazed. This situation is not universal but by no means individual. This situation is reversed today when advocating for a brand strategy. Toshiba’s brand is quality, Panasonic’s brand is the credibility. In fact, for a long time, supply and marketing cooperatives hit the “fuzzy card”, we did not play their own strong banner, did not form their own distinctive characteristics. There are many reasons for this, but there are two main reasons: First, history is formed. Inspecting the supply and marketing cooperatives must be consistent with the political and economic situation of the country.