论文部分内容阅读
有人说,得消费者得天下。以前,消费者是用脚(逛商场)和钞票选择他们喜欢的商品;现在,网络高速发展,越来越多的消费者开始用手(浏览网店)和钞票选择所需的商品。那么,在“互联网+”时代,如何准确把握厨卫及家居建材消费行为趋势,重构企业营销流程,提升品牌竞争力?这已成为每个厨卫企业及家居建材市场经营者需要认真思考的问题。2015年6月4日,首创中国家居建材大数据舆情智库在上海宣告建立。这意味着中国社会科学院中国舆情调查实验室、中国建筑装饰协会厨卫工程委员会、中国建材品牌发展联盟,联合家
Some people say that consumers have the world. In the past, consumers chose their favorite items with their feet (shopping malls) and banknotes; nowadays, with the rapid development of the Internet, more and more consumers begin to select the desired products by hand (browse the web shop) and banknotes. So, in the “Internet + ” era, how to accurately grasp the kitchen and home building materials consumer behavior trends, restructuring business marketing process and enhance brand competitiveness? This has become every kitchen and bathroom business and home building materials market operators need to be serious Question of thinking June 4, 2015, the first Chinese home building materials big data public opinion think tank was announced in Shanghai. This means that Chinese Academy of Social Sciences, China Public Opinion Survey Laboratory, China Building Decoration Association Kitchen and toilet Engineering Committee, China Building Materials Brand Alliance, Union