全面建设小康社会的本质是以人为本 ,而个人是社会发展的重要因素。个人价值具有社会价值和自我价值两重属性。在小康社会的全面建设中 ,个人价值观日益受到重视和发展 ,取向从单一化走向多元化 ,从虚幻走向务实 ,同社会上的本位价值观的冲突与整合明晰化。对此 ,我们既坚持个人价值观多样化 ,又选择正确的个人价值观并加以实现 ,使其与社会主导价值观融通互补 ,充分发挥个人的主动性、积极性和创造性 ,让每个人在全面建设小康社会中发挥应有的作用。 The essence of building an overall well-to-do society is people-oriented, and individuals are an important factor in social development. Personal value has the dual attribute of social value and self-value. In the overall construction of a well-to-do society, personal values ​​are increasingly valued and developed. Their orientation has shifted from unification to diversification, from illusion to pragmatism, and from the conflict and integration with the social values. In this regard, we not only adhere to the diversification of individual values, but also select and implement the correct personal values ​​so as to integrate them with the socially dominant values ​​and give full play to individual initiative, enthusiasm and creativity so that everyone in building an overall well-to-do society Play its due role