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微信作为信息传播平台,其用户有权利在法律允许范围内在朋友圈决定自己所发布的内容,每个人的文化背景、兴趣爱好都是有差别的,所要发布的内容自然也是不同的。根据微信特有的主体多元化、内容多样化、互动性强等特征,文章采用比较研究和调查的方法,对微信朋友圈中不同受众进行分类,对发布内容进行分析,探讨受众取向,研究文化分层。
As a platform for information dissemination, wechat users have the right to decide what they publish in their circle of friends within the scope permitted by law. Everyone’s cultural background and hobbies are different. The content to be posted is naturally different. According to the unique characteristics of WeChat, such as diversified content, diversified content and strong interaction, the article uses comparative research and survey methods to classify different audiences in WeChat’s circle of friends, to analyze the contents of the distribution, and to explore audience orientation and research culture Floor.