本文从“双创”背景下出发,首先分析了广告设计与制作专业课程体系改革的意义,接着探究了广告设计与制作专业课程体系改革的思路,分别从课程改革的适用性、实践性、校企合作和时代性进行展开讨论,最后客观地对全文进行总结,具有一定的参考和研究价值。 Based on the background of “double creation ”, this paper first analyzes the significance of the reform of the professional curriculum system of advertisement design and production, and then explores the train of thought of the reform of the curriculum system of advertisement design and production. From the aspects of the applicability and practicality , School-enterprise cooperation and the times to start the discussion, the last objective summary of the full text, with some reference and research value.