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色彩是商品包装设计中的重要组成部分,是商品形象的再现。随着国际间经济活动的蓬勃发展,商品竞争在一定意义上可以说是商品包装视觉形象的竞争。因此,在包装设计中,色彩的地位和作用越来越重要。本文通过色彩的生理、心理功能阐述,色彩感情规律的运用,指出商品包装设计中民族色彩的合理运用的重要性。
Color is an important part of product packaging design is the reproduction of the image of goods. With the vigorous development of international economic activities, the competition of commodities can be said to be the competition of visual images of commodities in a certain sense. Therefore, in the packaging design, the status and role of color is more and more important. In this paper, through the use of the physiological and psychological functions of color and the law of color and emotion, the paper points out the importance of the rational use of ethnic colors in the design of commodity packaging.