中国入世尘埃落定,中国农药企业与国外品牌的真正较量就此拉开了序幕。面对产品、技术和管理均相对处于劣势的局面,河北宣化农药有限公司想出了一条对策:发挥服务半径小的优势,开启服务直通车。所谓服务直通车,就是根据农民的需要,既快捷又有效地服务到田间地头。拥有全国除草剂市场较大份额的宣农经过审慎地调研分析,另辟蹊径,确定了以服务为重点,构筑销售网络体系的经营理念。总经理李正先认为,经济全球化之后,我们的优势在于已经掌握的市 After China’s accession to the WTO settled, the real competition between Chinese pesticide companies and foreign brands kicked off. Faced with a relatively disadvantageous situation in terms of products, technology, and management, Hebei Xuanhua Pesticide Co., Ltd. came up with a countermeasure: to take advantage of the small service radius and open a service express train. The so-called service trains are based on the needs of farmers and serve the fields quickly and efficiently. With a large share of the country’s herbicide market, Shengnong has made careful investigations and analysis to find new ways to establish a business philosophy of focusing on services and building a sales network system. General Manager Li Zhengxian believes that after the globalization of the economy, our advantage lies in the city that we have already mastered.