近年来,旅游业发展迅猛成为我国文化“走出去”战略的重要部分,这对我国经济发展以及文化传播都有着重要的作用。我国众多景区官网的英译中都出现了语言、表达以及文化上的错误,很难达到吸引海外游客的目的,出现这一问题的主要原因是译者在翻译过程中缺乏明确的理论指导。本文对从目的论角度对景区网站翻译进行分析研究,让译文更加符合目的语读者阅读习惯,从而达到吸引游客的目的。 In recent years, the rapid development of tourism has become an important part of our country’s cultural “going out” strategy, which plays an important role in China’s economic development and cultural transmission. It is difficult to achieve the purpose of attracting overseas tourists. The main reason for this problem is that the translator lacked clear theoretical guidance in the translation process. This article analyzes and studies the website translation from the perspective of teleology so as to make the translation more in line with the reading habits of target readers so as to attract tourists.