论文部分内容阅读
篮球产业的内涵与分类篮球产业是我国体育产业的重要组成部分,是在培育和完善体育产业的外部环境、职业篮球联赛改革和开拓的内部因素共同影响下逐步发展形成的。当前,虽然有关篮球产业的研究较广泛,但是对篮球产业的界定上还有一定差异。笔者结合前人研究成果,基于本研究需要,把篮球产业界定为:以篮球运动为媒介、以职业篮球联赛为主体、以相关配套产业为基础的一切生产经营性活动的总称。
The connotation and classification of basketball industry Basketball industry is an important part of China’s sports industry, is to cultivate and improve the external environment of the sports industry, professional basketball league reform and development of internal factors under the influence of the gradual development and formation. At present, although the research on the basketball industry is more extensive, there are still some differences in the definition of the basketball industry. Based on the research results of previous studies, based on the needs of this research, the author defines the basketball industry as the general term for all production and business activities based on basketball industry as the mainstay, professional basketball league as the main body and relevant supporting industries.