论文部分内容阅读
如果6年前,有人问你思念是什么,你肯定想象不出来这个情感丰富的词汇与速冻食品有任何的联系。如今,甚至连小孩子也知道思念是小小汤圆、水饺。从1999起,思念连续5年以100％的速度递增,现在思念成为全国最大的速冻水饺生产基地,年销售收入从1999年的1.4亿,增长到2003年的8个亿,国内市场占有率占据20％、短短6年,思念就创造了一个“速冻大王”的创业神话。
If six years ago, someone asked you what you miss, you certainly can not imagine this emotionally rich vocabulary and frozen foods have any contact. Today, even children also know that miss is a small dumpling, dumplings. From 1999 onwards, missing for 5 years in a row to 100% speed increase, and now miss to become the country’s largest production base of frozen dumplings, annual sales revenue increased from 140 million in 1999 to 800 million in 2003, accounting for the domestic market share 20%, just 6 years, miss to create a “Frozen King” entrepreneurial myth.