手机报运营现状及存在的问题1.发展靠下指标,营销模式单一目前,手机报营销途径单一,主要依靠运营商运用自身资源推动发展。例如,运营商对各省下达考核指标,省公司再向各市加压。这些营销方式的弊端已初露端倪,大量被“圈进来”和被“绑进来”的用户到期后不再额外花钱订阅,用户流失率居高不下。 Mobile phone operating status quo and existing problems 1. The development of indicators by the next, a single marketing model At present, the mobile phone marketing a single way, mainly rely on operators to use their own resources to promote development. For example, operators issued assessment targets for all provinces, and provincial companies then pressurized the cities. The drawbacks of these marketing methods are already beginning to emerge. A large number of users who are “coming in” and being “tied in” will no longer pay extra for subscribing after expiration, resulting in a high rate of user churn.