对于企业和成功,海尔有着独到的理解:“只有时代的企业,没有成功的企业;所谓的成功,不过是踏准了时代的节拍。”从“要干就干第一”的品牌发展,到激活“休克鱼”的多元化,再到出口创牌的国际化,直至现在的网络化战略阶段,29年来,海尔一步一个脚印,踏准时代的节拍,己连续四年被国际机构评为全球大型家电第一品牌,2012年全球市场份额为8.6%。 For businesses and success, Haier has a unique understanding: “Only the era of enterprises, there is no successful business; the so-called success, but is the pace of the times.” “From the” do-it-yourself “ Brand development, to activate the ”shock fish" diversification, and then to the internationalization of export licensing, until now the stage of network strategy, 29 years, Haier step by step, riding the rhythm of the times, has been for four consecutive years By international agencies as the world’s largest brand of home appliances, the 2012 global market share of 8.6%.