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出版业作为一种文化产业，应当在党的出版方针的指导下，以信息市场为导向、信息产品为龙头、信息咨询为依托，以追求利润最大化为动力，通过市场竞争进行稀缺资源的优化配置，通过市场竞争来求得发展。因此，建立图书市场调查或预测研究机构，对现实的和潜在的读者需求进行科
As a kind of cultural industry, publishing industry should be guided by the guideline of the party’s publication, guided by the information market, the information products as the lead, the information consultation as the basis, the pursuit of profit maximization as the driving force, and the optimization of scarce resources through market competition Configuration, through market competition to seek development. Therefore, the establishment of book market research or forecasting research institutions, the actual and potential needs of readers Section