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据了解,11月底开幕的伊利创新营销大赛针对2016年巴西里约热内卢奥运会,以设计一款“你心中的奥运牛奶”并提供整合营销方案为主题,来自全国几十所高校的数百名应届毕业生就自己的创意方案进行现场阐释。大赛旨在征集更多符合“90后”新生代消费者需求的产品创意,同时也为伊利的国际化和创新发展之路吸纳更多的青年人才,进一步夯实企业的
It is understood that the opening of the end of November Yili Innovation Marketing Competition for the Rio 2016 Olympic Games in Rio de Janeiro, Brazil, to design a “Olympic milk in your heart” and provide integrated marketing programs as the theme, from dozens of colleges and universities across the country hundreds of new Graduates explain their own creative plans live. The competition aims to solicit more product ideas that meet the needs of the new generation of consumers after the “90s” and at the same time, attract more young talents for the internationalization and innovation development of Erie to further consolidate the enterprises’