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随着现代社会的逐步发展与进步,广告的种类与投放方式日新月异。如何高频率的、使受众群体印象深刻的、使其潜移默化的融入人们的生活成了广告人需要思考的问题。在这其中,电梯间广告这种低成本,高收益的模式应运而生,以其人流量大,重复性高,针对性强和强制性为它的主要优势。电梯间广告应设置在醒目的地方,让每次乘电梯的人都能看见,这样每次乘电梯的人都可以加深印象。
With the gradual development and progress of modern society, the types and delivery methods of advertisements are changing with each passing day. How high-frequency, so that the audience is impressive, so imperceptibly into people’s lives has become an issue that advertisers need to think about. Among them, elevator advertising this low-cost, high-yield model came into being, with its large flow of people, repetitive, targeted and mandatory for its main advantage. Elevator ads should be set in eye-catching places, so that every time the elevator can be seen, so that every time you take the elevator people can deepen the impression.