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本文从设计实例出发,解析了金沙遗址视觉艺术符号,再将蕴含丰富文化内涵的视觉艺术符号应用在现代地域品牌设计中,希望有地域文化特色的设计能够紧随时代步伐,将巴蜀地域文化通过地域品牌设计这一重要途径得以保护和传承,弘扬属于巴蜀地域化的设计,使特色地域设计呈现出具有文化精神内涵的个性特色。希望通过此次应用研究寻找金沙遗址视觉艺术符号与现代设计的关系,寻找地域视觉艺术符号与地域品牌设计的契合点,让地域文化精神成为设计的创意点和启示点。
Based on the design examples, this paper analyzes the visual arts symbol of Jinsha site and applies the visual arts symbol rich in cultural connotation to modern regional brand design. It is hoped that the design of regional culture can follow the pace of the times and pass the regional culture of Bashu through Regional brand design is an important way to protect and inheritance, promote the design belongs to the localization of Bashu, so that the characteristics of regional design presents a cultural spirit of the personality characteristics. It is hoped that through this applied research, the paper will look for the relationship between the visual arts symbol and the modern design of the Jinsha site and find the matching point between the regional visual arts symbol and the regional brand design so that the regional cultural spirit becomes the creative point and the enlightenment point of the design.