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1994年,中国足球职业化进程中的第一个年头,商业比赛真正走入中国足球日常生活,职业联赛与商业赛事遥相呼应,成为足球市场繁荣最有说服力的东西。然而时过两载,职业联赛依然保持勃勃生机,而商业赛事则有大幅度衰退迹象,这种来也匆匆、去也匆匆令人始料不及。商业比赛乃足球走穴如今已有不少“皮包商”、“掮客”看中足球市场,一场空前的足球大走穴悄然兴起。从今年几场商业比赛的组办者身份就能看出“穴头”的真实面貌,文化促进协会、广告公司、文化交流公司、旅游公司等当年曾组织过演艺明星跑江湖的中间商无一例外地涉足足球圈。
In 1994, the first year in the process of football professionalization in China, the commercial competition really entered the daily life of Chinese football. The professional league echoes the commercial competition and became the most convincing thing in football market prosperity. However, after a couple of laps, the professional leagues still maintained their vitality, while the commercial events showed signs of substantial recession. This was also a hurry and unexpected rush. Commercial competition is football walking point Now that there are many “bag business ”, “bust off ” fancy football market, an unprecedented football big acupuncture quietly rise. From the organizers of several business competitions this year, we can see that the true appearance of the “acupuncture points”, none of the middlemen who have organized the stars of performing arts in the past, such as cultural promotion associations, advertising companies, cultural exchange companies and travel companies, Exceptionally involved in the football circle.