出版时间:2013年7月编辑推荐:智能手机已经跨越商家与顾客之间的鸿沟,颠覆传统营销方式,并将重塑整个商业世界。这是一本运用移动互联网实现市场拓展的实操性图书,揭开了移动互联网终端——智能手机作为新型营销平台的神秘面纱,极富洞察力地分析了智能手机在营销、支付和消费体验等方面的巨大作用。这本书将教你巧妙运用移动互联网,嗅到新商机,抢占先发优势。麦当劳 Published: July 2013 Editor’s note: Smartphones have bridged the gap between merchants and customers, disrupting traditional marketing and reshaping the entire business world. This is a hands-on book that uses the mobile Internet for market expansion. It unveils the mystery of the mobile internet terminal, the smart phone as a new marketing platform, with insightful analysis of the smartphone’s marketing, payment and consumer experience Such as the tremendous role. This book will teach you clever use of the mobile Internet, smell new business opportunities, to seize the first mover advantage. McDonald’s