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魔声(MONSTER)公司创建于1997年,许多人曾认为它是一个专一的线材制造商,因为人们看到最多的是在家庭娱乐、录音棚及扩声场所有各种各样的魔声音视频线材被应用。但实际上,经过二十几年的发展,魔声的产品领域已经大大扩展了,现在的“魔声”已不仅仅是线材的一个代名词,它的意义应该是一个包含众多音视频产品的品牌,线材只是这个品牌下的一类产品而已。名声在外的魔声,现在的状况如何呢?趁着该公司的公司经营策略兼亚太区业务发展副总裁林禧、亚太区业务经理方仕敬先生来中国大陆考察市场之机,本刊记者对他们进行了采访。问:DVI、HDMI 数码音视频线的应用日益广泛,魔声大这方面有哪些跟进措施?
Founded in 1997, MONSTER was considered by many to be a dedicated wire maker because most people see it as having all kinds of demonic sounds in home entertainment, studios, and sound reinforcement Wire is applied. However, in fact, after 20 years of development, the area of magic sound products has been greatly expanded, and now the “magic sound” has more than just a synonym for wire, its meaning should be a brand that contains many audio and video products , Wire is just a class of products under this brand only. Reputation outside the magic sound, now the situation how? Taking advantage of the company’s business strategy and vice president of business development in Asia Pacific Lin Xi, Asia Pacific Business Manager Fang Shijing visit to mainland China market opportunities, correspondents to their Interview. Q: DVI, HDMI digital audio and video cable increasingly widespread application of magic sound in this area what follow-up measures?