随着我国会展经济时代的到来 ,会展在企业市场营销战略中的地位也越来越重要 ,企业通过参加会展进行产品推广、树立品牌形象以及企业整体形象将成为企业的重要营销活动。这就要求会展业要增加会展的内涵 ,也要求企业在会展中制定出有效的营销策略 ,才能使会展在企业营销战略中的功能和作用更加明显。 With the advent of China’s convention and exhibition economy, the importance of convention and exhibition in corporate marketing strategy is becoming more and more important. By promoting conventions and exhibitions, establishing brand image and overall corporate image will become important marketing activities. This requires the exhibition industry to increase the content of convention and exhibition, but also require enterprises to develop effective marketing strategy in the exhibition, in order to make the exhibition in the enterprise marketing strategy functions and role of the more obvious.