论文部分内容阅读
先锋电器集团正在成为中国隐形冠军企业的典型标本。在小家电领域取暖器、电风扇、饮水机的细分市场上,先锋取暖器连续5年全国销量第一,跨入全球销量三甲之列。电风扇的市场占有率进入全国前3位。同时,在其国际版图的扩张过程中,美洲、欧洲、亚太地区的三十多个国家和地区已成为先锋电器的重要市场组成,外贸出口额逐年上升。
Pioneer Electric Group is becoming a typical specimen of China’s invisible champions. In the field of small household appliances heaters, electric fans, drinking fountains in the market segments, Pioneer Heater sales for the first time in five consecutive years, into the top three global sales. Fan’s market share into the country’s top three. At the same time, more than 30 countries and regions in the Americas, Europe and the Asia Pacific region have become important market components for Vanguard Electronics in the expansion of its international territory. Its export volume has risen year by year.