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实体零售商和网络电商之间的关系可能演化至一种“互为授粉”的共赢境界、而不是纯粹相煎太急的“零和游戏”。2012年10月,沃尔玛宣布,在北弗吉尼亚州试运行24小时送货到家业务,以此与亚马逊在该地区早已成为“标配”的同一项服务进行对标。试运行期间,顾客可以选择送货上门的商品品类多达5000余种,包括个人电子产品、家具、浴巾等;发货方为距离最近的沃尔玛门店,由UPS负责递送。顾客需在中午前在网上下单,选择一个下午4点到10点之间任一4小时的时间窗口作为接收货物时间,并支付统一为10美元的快
The relationship between physical retailers and e-commerce may evolve into a win-win situation of “pollinating each other” rather than a “zero-sum game” that is purely exaggerated. In October 2012, Wal-Mart announced that it will pilot a 24-hour home delivery business in northern Virginia to benchmark with Amazon, which has long been the “standard” in the region. During the trial operation, customers can choose to ship as many as 5,000 kinds of products, including personal electronic products, furniture, towels, etc .; the delivery side is the nearest Wal-Mart stores, UPS is responsible for the delivery. Customers need to place orders online by noon, choose a 4-hour time window between 4pm and 10pm as the time to receive the goods and pay a flat rate of $ 10