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探索谣言内容与谣言传播广度的内在关联,可以使公众只回应具有传播力的谣言,从而避免随意辟谣造成的危害。2012-2015年,本研究在中国10个省级地区调查了2049位居民,并对收集到的1891则有效谣言的评价数据进行了分析。结果发现:正面内容、负面内容、指示或应对措施、知名来源、知名主体、反驳、图片或视频7种内容显著提升过谣言传播力;情色与搞笑内容显著降低过谣言传播力,但情色内容的抑制效应在负面或中性谣言中并不稳健,而搞笑内容在正面谣言中还显著提升过谣言传播力;排外内容只在正面谣言中显著降低过谣言传播力,而暴力内容只在负面谣言中显著提升过谣言传播力,专业知识对谣言传播力产生过正反两方面的作用。
Exploring the inherent connection between the content of rumors and the breadth of rumor transmission can enable the public to respond only to rumors of communication, thus avoiding the harm caused by arbitrary rumor. In 2012-2015, 2049 residents were surveyed in 10 provinces in China and the data of 1891 valid rumors collected were analyzed. The results showed that: positive content, negative content, instructions or countermeasures, well-known sources, well-known subjects, rebuttal, pictures or video 7 kinds of content significantly enhance the spread of rumor; erotic and funny content significantly reduce the spread of rumors, but the erotic content The inhibitory effect is not robust in negative or neutral rumors, while the funny content has also significantly increased the spread of rumors in positive rumors; the exclusionary content has significantly reduced the spread of rumors in positive rumors only in negative rumors Significantly increased the spread of rumor, professional knowledge of rumor spread had both positive and negative effects.