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以客户为中心的CRM(客户关系管理)系统在汽车营销领域具有重要作用,它可以帮助企业更好地了解客户需求,改善企业与客户的关系,提高客户满意度,从而提升汽车营销企业的竞争实力。知识发现技术在CRM中的应用,使得CRM系统向智能化的方向发展,有助于汽车营销企业预测业务的发展趋势,并帮助企业挖掘潜在新客户和保留老客户,使企业处于更加有利的竞争位置。
The customer-centric CRM (Customer Relationship Management) system plays an important role in the field of automotive marketing. It helps companies to better understand customer needs, improve business-customer relationships and customer satisfaction so as to enhance the competitiveness of automotive marketing companies strength. The application of knowledge discovery technology in CRM makes the CRM system develop in the direction of intelligentization, which helps car marketers predict the development trend of the business and help enterprises tap potential new customers and retain old customers so that enterprises are in a more favorable competition position.