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2月8日,纽约时报公司公布财报指出,由于其数字版报纸的付费订户增加,其季度收入出现了16.1%的增长。这是该报历史上第一次发行收入超过了广告收入。《纽约时报》等媒体在“付费墙”模式上的初步成功不禁让人好奇:付费墙模式是不是传统媒体的出路呢?“付费墙”要不要留漏洞?实际上,“付费墙”并非《纽约时报》的首创,传统媒体在其网站中实行“付费墙”模式早已有之。
On February 8, the New York Times Company reported that its quarterly revenue increased 16.1% due to the increase in paid subscribers to its digital newspaper. This is the first time in the newspaper’s history that revenue has exceeded advertising revenue. The initial success of the New York Times and other media in the “paywall” model can not help but wonder why the paywall model is not the way out of traditional media. “Do paywalls want loopholes?” In fact, Paywall “is not the” New York Times “initiative, traditional media in its Web site to implement ” Paywall "mode has long been.