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以互联网技术与数字技术为代表的高新技术的快速发展,给传统出版业带来了无限发展空间,同时也带来了最严峻的挑战。拥有多重优势的国际出版商,以及国内一批拥有技术优势的IT企业、通信企业和技术开发商抢占了先机。这给传统出版社带来巨大考验,虽然国内许多大出版集团或出版社已逐步介入数字出版领域,但很少能形成自己的赢利模式。本文立足于现实,分析了国内广大中小型出版社在数字出版进程中面临的困难,并提供了相应的对
The rapid development of high technology, represented by Internet technology and digital technology, has brought unlimited development space to the traditional publishing industry and brought with it the most serious challenges. International publishers with multiple advantages, as well as a number of domestic IT, telecommunications and technology developers with technological advantages, have taken the lead. This has brought great challenges to the traditional publishing houses. Although many large publishing groups or publishers in China have gradually stepped into the field of digital publishing, they seldom form their own profit-making models. Based on the reality, this article analyzes the difficulties faced by the majority of small and medium sized publishing houses in the digital publishing process and provides the corresponding