实践课业是指以“实践课业”作为职业能力训练的载体和手段,强调通过学生自己动手操作来完成的技能训练课题和项目的课程实践教学活动。通过对企业岗位需求的调研,充分了解岗位的工作内容,将其工作要求和工作步骤编入实践教学活动,使学生完成实践课业时也掌握了真实的工作流程。在大数据时代下,越来越多的企业注重网络营销带来的增收,使用与时俱进的教学案例和优化课程结构将成为市场营销教学方式改革中的重点。 Practicing homework refers to “practice homework” as a carrier and means of vocational ability training, and emphasizes skill training topics and project practice teaching activities accomplished through students’ own hands-on operations. Through researching the needs of the enterprise post, fully understanding the job content of the post, incorporating the work requirements and work steps into the practical teaching activities, the students also have mastered the real work flow when they finish the practical work. Under the era of big data, more and more enterprises pay more attention to the income increase brought by network marketing. Using teaching cases and optimizing curriculum structure will become the focus of the marketing teaching reform.