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传统零售的疲软和网络零售的高歌猛进,两者的落差在中国市场表现得尤为显著。据阿里研究中心预计,2013年中国网络零售额将突破3000亿美元,首次超过美国,成为全球第一大网络零售市场。从工业化到信息化,美国的现代零售业走了将近150年,日本走了60年,而市场化改革仅仅20年后,中国市场中便已能寻见现代零售业的所有业态。历史总会重演,我们越是熟悉零售业的过去,就越能把握当前的市场变化。一、现代零售业态的最初形式:连锁店天下网商数据分析师李雪峰曾指出,夫妻店是十九世纪
The sluggish of traditional retail and online retail sales triumph, the gap between the two in the Chinese market is particularly significant. According to Ali Research Center, China’s online retail sales in 2013 will exceed 300 billion U.S. dollars, surpassing the United States for the first time and becoming the largest online retailing market in the world. From industrialization to informationization, the modern retail industry in the United States has gone almost 150 years and Japan has gone 60 years. Only 20 years after the market-oriented reform, all the formats of modern retail industry have been found in the Chinese market. History will repeat itself, the more we are familiar with the retail industry in the past, the more able to grasp the current market changes. First, the initial form of modern retail formats: Li Xuefeng chain data analyst at the Internet has pointed out that the husband and wife shop is nineteenth century