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彩民作为一个特殊群体,其购彩行为并非仅是一种消费行为。本文认为,在国民生活质量有了大幅度提升的今天,彩票会给予彩民相当重要的精神层面的收益。本文希望打破大众对于彩票的一些传统偏见,通过对彩票及彩民群体的相关研究,向大众展示彩票对于彩民群体的正向作用。
Lottery as a special group, its buying behavior is not just a consumer behavior. This paper argues that today, with the substantial improvement of the quality of life of the Chinese people, the lottery will give Lottery a very important spiritual reward. This article hopes to break the public for some of the traditional lottery bias, through Lottery and Lottery groups related research, to show the public lottery Lottery for the positive role of groups.