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本书首先介绍了房地产与房地产市场的概念、特征、种类、结构,房地产市场的需求与供给及其影响因素。内容裳括房地产项目投资资金筹措的方式,房地产金融及筹资决策、项目投资的环境分析以及房地产投资的预测与决策的主要方法。本书后半部分着墨于投资的财务评价、国民经济评价和社会评价。最后读者还会读到房地产投资经营与客理的主要内容,包括房地产开发经营管理、工程建设管理、房地产交易管理、房地产中介管理和物业管理等。
This book first introduced the real estate and real estate market concepts, characteristics, types, structure, real estate market demand and supply and its influencing factors. The content of the real estate projects include investment financing, real estate finance and financing decisions, environmental analysis of project investment and real estate investment forecasting and decision-making of the main methods. The second half of this book focuses on the financial evaluation of investment, national economic evaluation and social evaluation. Finally, readers will read the main contents of real estate investment management and client management, including real estate development and management, construction management, real estate transaction management, real estate agency management and property management.