本文通过对上海市L首饰店和P服装店的研究发现,低下的社会经济地位、教育水平以及劳动力与身体表征的双重商品化使得从事服务业的男性售货员建构出一种被物化的男性气质。这种男性气质与主流所认可的“高收入”“高教育”“挣钱养家”的支配型男性气质形成差距,造成了这些男性售货员的性别气质焦虑。当他们发现自己无法符合社会所认可的男性气质时,他们往往通过性别划界的方式——贬低女店员和诋毁女店长——来缓和男性气质焦虑。男性售货员的性别划界虽然缓解了自身的焦虑,却无助于改变不平等的性别秩序,并再生产了工作场所内部的性别隔离和性别不平等。 Through the research on Shanghai L jewelry store and P clothing store, this article finds that the low social and economic status, educational level and double commercialization of labor force and physical representation make the male salesman in the service industry construct a materialized masculinity. This masculinity and the mainstream recognized “high income ” “high education ” “earn money ” dominating the masculine gender gap, resulting in these male salesman gender temperament anxiety. When they find themselves unable to meet the social masculine qualities they tend to ease their masculine anxieties by demarcating sex workers - demeaning their sales staff and stigmatize the female manager. Gender divisions of male sales assistants, while alleviating their own anxiety, are not conducive to changing the unequal gender order and reproduce gender segregation and gender inequalities within the workplace.