随着我国广播电视媒体业的迅速发展,各媒体之间的竞争也愈演愈烈。县市级广播电视台也受到来自同行、互联网和各类移动终端的巨大冲击。如何摆脱这种在夹缝中发展的生存现状,是当下显示广播电视台所面对的主要课题。而其中新闻类栏目处于电视宣传的最前沿,对其发展模式的改革和研究更是重中之重。文章结合县市广播电视台的发展现状,着重针对其新闻栏目出现的各方面问题进行分析。 With the rapid development of China’s radio and television media industry, the competition among various media is also intensified. County-level radio and television stations are also subject to tremendous impact from their peers, the Internet and various types of mobile terminals. How to get out of this kind of living situation that has developed in the cracks is the main issue currently facing radio and television stations. Among them, the news category is at the forefront of television propaganda. It is even more important to reform and study its development mode. Combined with the development status of radio and television stations in counties and cities, the article focuses on the analysis of all aspects of the news column.