论文部分内容阅读
研究技术创新扩散系统中创新供给者和采纳者互惠偏好下的行为,以及互惠偏好对决策行为的影响.研究发现,创新采纳者互惠偏好程度对创新供给者扩散价格呈负面影响;双方互惠偏好程度增加会导致创新采纳者采纳价格的降低,从而技术创新的需求增加;系统成员的互惠偏好程度增加会导致自身收益减少和对方收益增加;互惠偏好行为有利于技术创新扩散系统收益的提高.
Researching the behaviors of innovation suppliers and adopters in the diffusion of technology innovation under the preferential reciprocity preference and the influence of the reciprocity preference on the decision-making behavior.The study found that the preference preference of innovators has a negative impact on the diffusion price of innovation suppliers, Increasing will lead to a decrease in the adoption price of innovators, resulting in an increase in the demand for technological innovation. Increasing the degree of reciprocity among system members will lead to a decrease in self-benefits and an increase in counterparty gains. Reciprocal preference behaviors will benefit the increase in profits from the proliferation of technology innovation.