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信息时代使得现代企业公司工作效率进一步加快,经营范围进一步扩宽,经营方式进一步增多,营销方式和管理方式也进一步创新发展,尤其是电子商务平台和网上贸易体系的建立和健全更加促进了信息技术在现代企业经营管理的各个方向的应用和发展。信息技术扑面而来的形势下,现代企业市场营销也要进行改革和创新才能更得上市场形势的发展。文章就这话题进行研究探讨。
In the information era, the efficiency of modern enterprise companies has been further accelerated, the scope of business has been further expanded, the mode of operation has been further increased, and the methods of marketing and management have been further innovated. In particular, the establishment and improvement of e-commerce platforms and online trading systems have further promoted the development of information technology In the modern enterprise management in all directions of the application and development. Under the circumstance that the information technology blows on the market, the marketing of modern enterprises also needs reform and innovation to get more market development. Article on the topic of research and discussion.