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在商场策划艺术展在目前的阶段并不容易,所谓艺术与生活的结合是“无界”的,也只是一种较为乌托邦的愿景。在一个消费至上的商业社会中,随着各大集团对资源整合与品牌塑造的重视,集团旗下的各大购物中心已不满足仅仅作为一个购物的场所,而开始尝试搭建跨界平台,以呈现多元的消费体验,并借以阐释品位的文化理念。而把艺术展搬入商场是时下新兴的这种对品位诠释的途径,并已在北京、上海这样
It is not easy to plan the art exhibition in the mall at this stage. The combination of art and life is “unbounded” and it is only a more utopian vision. In a consumer-oriented business community, with major groups focusing on resource integration and brand building, the major shopping centers in the Group are no longer satisfied with just shopping as a place to start building cross-platform platforms to present Diverse consumer experience, and to explain the taste of cultural ideas. And the art show moved to the mall is emerging nowadays this taste of the way of interpretation, and has been in Beijing, Shanghai