网络大V作为互联网上的意见领袖,成为网络话语权的重要代表,深刻地影响着网络舆论生态。随着互联网的发展,也出现了网络大V话语权更迭的现象。其产生形成有多种模式。这些模式主要包括通过构建专属话语体系、打造正面网络形象、管理平台推荐调控、整合各种媒体资源、借助受众思考让渡,以及利用网络社群特征等不同渠道,获得话语权。 Network V as the opinion leader on the Internet, an important representative of the voice of the network, a profound impact on the ecological ecology of the network. With the development of the Internet, there has also been a change in the voice of the big network V phenomenon. The formation of a variety of patterns. These modes mainly include obtaining the right of speech through building a unique discourse system, building a positive network image, recommending and controlling the management platform, integrating various media resources, using the audiences to think and transfer, and utilizing the different channels of the online community features.