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2000年10月,湖北日报社创办《特别关注》之初,期刊行家们都不看好这本杂志。他们的担心不无道理:进入21世纪,中国的大众文化期刊发行量向成功品牌集中,一些往日知名大刊发行量已呈递减趋势。期刊市场的竞争已经如此激烈,一个不知深浅的年轻团队介入进来,能行吗?2005年5月,《特别关注》发行量突破百万大关。各地的期刊同行在关注:《特别关注》的发行业绩究竟是怎样创造出来的?
In October 2000, at the very beginning of the “special attention” by Hubei Daily, periodicals were not optimistic about this magazine. Their worries are not unreasonable: In the 21st century, circulation of popular culture periodicals in China will be concentrated in successful brands, and the circulation of some well-known major journals has been on the decline. The competition in the periodical market has been so fierce that an inexplicably young team is involved and can do it? In May 2005, the issue of “Special Concern” exceeded the million mark. Journals around the country are concerned about: “special attention” issue of performance what exactly is created?