论文部分内容阅读
大公司参展将给观众带来哪些新鲜感,总是让人充满期待,何况是大家十分喜爱的诺基亚呢!正因为承受这样的重压,诺基亚把每一次参展都当成一项重大的公关活动,尤其是参加像2003年中国国际通信设备技术展览会这样亚洲前沿的展会。前有同场竞技的摩托罗拉、NEC、索爱等国际巨头,后有科健、大唐、普天等国内追兵,诺基亚何以制胜?受诺基亚委托
It is always full of expectation that the big companies exhibiting will bring fresh feelings to the audience. Not to mention Nokia, which is very popular among all of us! Because of this pressure, Nokia regards every exhibition as a major public relations activity. In particular, it is attending Asia’s leading exhibitions such as the 2003 China International Communication Equipment Technology Exhibition. Before the competition with Motorola, NEC, Sony Ericsson and other international giants, followed by Kejian, Datang, Putian and other domestic pursuers, how does Nokia win?