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传统的管理理念是要“比竞争对手做得更好”。根据这一理念,大多数公司把企业经营战略简单化地理解为与对手竞争并打败对手,以“竞争”作为制订企业发展战略的支点。这种思维定式往往只会造成市场份额在企业之间按比例重新组合,整体市场规模并没有增大,更谈不上市场创新。那么企业如何摆脱这种竞争格局,开辟全新的市场空间呢?具体来说,可以从以下五个方面入手。
The traditional management philosophy is to “do better than competitors.” According to this concept, most companies simply understand the business strategy as rival competition and defeat their opponents to “competition ” as the pivot of the development of enterprise development strategy. This kind of thinking style often only causes the market share to be recombined proportionately among the enterprises, the overall market size does not increase, let alone the market innovation. So how to get rid of this competitive pattern of enterprises, open up new market space? Specifically, from the following five aspects.