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商业企业最重要的事情,就是不断研究消费者的需求,然后想尽办法满足他们。全球最大的家具家居用品零售商瑞典宜家集团在武汉的布局,最开始让很多人看不懂。主打以“家庭聚会”为特色的宜家购物中心(武汉荟聚中心),选址在远离市中心的汉口古田片区,紧挨三环线。在武汉,三环线以外基本是城郊。但是,开业一年的武汉荟聚中心,客流量达到1400万人次,相当于每天迎客3万人次。相对于较偏的地理位置而言,这个成绩相当不错。
The most important thing for a business enterprise is to constantly study the needs of consumers and then find ways to satisfy them. The world’s largest furniture retailer furniture retailer IKEA Group in Wuhan layout, the beginning of many people do not understand. Mainly to “Family Party ” featuring IKEA Shopping Center (Wuhan Hui Center), located in the far away from downtown Hankou Gutian Area, close to the Third Ring Road. In Wuhan, outside the Third Ring Road is basically suburban. However, the opening year of Wuhan Hui Center, passenger traffic reached 14 million passengers, equivalent to welcome 30,000 passengers a day. Relative to the more geographically speaking, this result is quite good.