《中国红歌会》自2006年创办至2012年,已成功举办7届,共吸引全球60万人报名参加,超过15亿人次观看,是中国电视史上持续时间最长的选秀赛事。这是江西卫视通过自主创新和独特的运作模式,缔造出具备一定竞争力和品牌效应的原创选秀电视直播节目品牌,在全国地方卫视大众选秀栏目中形成了较大的影响力。然而,《中国红歌会》仅局限于歌唱表演,没有充分利用红色文化资源,没有形成相关产业链。《中国红歌 Since its establishment in 2006 and 2012, China Red Songs has successfully held seven sessions, attracting 600,000 participants worldwide and over 1.5 billion viewers. It is the longest-lasting draft pick in the history of Chinese television. This is the Jiangxi TV through independent innovation and unique mode of operation, to create a certain competitive edge and brand original TV series television talent show, in the national TV public rover column has formed a greater influence. However, “China Red Song” is limited to singing performances, did not make full use of red cultural resources, did not form the relevant industrial chain. "Chinese red song