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1994年,中国与国际互联网络正式接通,使互联网在中国得到了迅速的发展,中国网民的数量也随之迅速增长,这为我国网络广告的兴起和发展奠定了重要基础。1997年,中国IT网站比特网赢得了中国第一笔网络广告费收入。自此,网络广告在我国传统媒体的基础上,成为广告业的新兴平台,获得了迅速的发展和广泛的应用。网络广告具有诸多传统媒体所不具备的优势,因而被广泛应用于企业产品宣传、品牌推广等领域中。随着互联网的不断发展和网民数量的不断增长,网络广告将得到更大的发展,其应用领域也将会得到不断的拓展。我国网络广告的发展前景和空间非常广阔。
In 1994, China formally connected with the Internet to make the Internet develop rapidly in China. The number of netizens in China also increased rapidly, laying an important foundation for the rise and development of online advertising in China. In 1997, China’s IT web site won the first online advertising revenue in China. Since then, online advertising has become a new platform for the advertising industry based on the traditional media in China, and has gained rapid development and wide application. Internet advertising has many traditional media do not have the advantages, it has been widely used in corporate product promotion, branding and other fields. With the continuous development of the Internet and the increasing number of Internet users, online advertising will be more developed, and its application areas will also be continuously expanded. China’s online advertising development prospects and space is very broad.