随着我国经济发展的进一步加快,我国的市场经济体系日趋完善,人们的消费观念也逐步成熟。传统的营销手段已经不能适应新的市场环境,面对多变的市场环境,营销已发展成为了一种战略,而不仅仅是一种手段,各种营销方式层出不穷,呈现出新的发展势头。 With the further acceleration of China’s economic development, the market economy system of our country is getting more and more perfect, and people’s consumption concepts are gradually maturing. Traditional marketing methods can no longer adapt to the new market environment. In the face of changing market environment, marketing has developed into a strategy, not just a means, an endless stream of various marketing methods, showing a new momentum of development.