通过发现和分析消费者用隐喻所传递的非直接信息,我们能够对照比较出消费者的实际感受和他们感受表述的差异。一旦给予消费者合适的机会,他们通常会揭示出那些隐藏的思考,这些同接受正规教育的时间长短等背景因素无关。当我们激发消费者去探索他们的想法,并促使他们对感兴趣的话题长篇大论的时候,他们的谈话内容会变得更加丰富并富有启发。看看下面的实例: By discovering and analyzing indirect information delivered by consumers in metaphors, we can compare the actual feelings of consumers with the differences in their perceptions. Once given to consumers the right opportunities, they often reveal hidden thoughts that are not relevant to the background factors such as length of formal education. As we inspire consumers to explore their ideas and motivate them to be long-lasting about topics of interest, their conversations become richer and more enlightening. Take a look at the following example: