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随着中国经济的快速发展及国际地位的日益提高,旅游业已成为中国经济发展势头最强劲的产业之一。一些国际性大型活动使中国以更开放的姿态走向全球、吸引更多的国外游客通过游览旅游胜地来了解中国的历史文化。因而景点公示语研究具有一定的现实意义。基于功能学派的文本类型学,本文对景点公示语的定义、文本类型及功能进行了探讨,为进一步研究其翻译现状奠定基础。
With the rapid economic development in China and the increasing international status, tourism has become one of the strongest industries in China’s economic development. Some large-scale international events have enabled China to go global with a more open attitude and attract more foreign tourists to understand the history and culture of China by visiting tourist attractions. Therefore, the study of scenic spots has some practical significance. Based on the functional typology of text typology, this paper explores the definition, text types and functions of publicity slogans, which lays the foundation for further study on the status quo of translation.