媒介融合背景下,信息生产、传播模式、信息接收等发生了巨大变化,要求媒体从业者增强对信息的深度解读能力,增强创新意识,成为高端复合型人才。凤凰卫视近年来从传播环境的变化发力,组织凤凰新媒体跨形态生产内容,凤凰新媒体又反哺凤凰卫视,积累了媒介融合的成功经验。 In the context of media convergence, great changes have taken place in information production, dissemination patterns and information reception, and media practitioners are required to enhance their ability to interpret information in depth and enhance their sense of innovation to become high-end compound talents. In recent years, Phoenix Satellite Television has made great efforts to transform the environment and organized the cross-shaped production of the new media in Phoenix. The new media in Phoenix has also fed Phoenix and accumulated the successful experience in media convergence.