近年来无论是大城市或中等城市,从大百货公司到小专卖店,都在纷纷采用各式各样的减价办法来招徕顾客,有的还常年减价不止。很多人对此感到困惑不解:为什么这些企业老用减价来促销?长期采用此法是否有效? 企业为何屡用价格促销从正常情况看,价格长期以来都是一种常用而有效的促销工具或竞争利器。关于此点,美国有一句在商界流传很广的名言——“世界上没有能不被减价两分钱所征服的厂牌忠诚者”。这句话十分形象而 In recent years, large cities or medium-sized cities, ranging from big department stores to small specialty stores, have adopted a wide range of price-cutting measures to attract customers, and some have also conducted perennial price reductions. Many people are puzzled by this: why these companies use the old price to promote? The long-term use of this method is effective? Why companies often use price promotions From the normal situation, the price has long been a common and effective promotional tools Or competitive weapon. In this connection, the United States has a famous saying widely circulated in the business community - “There is no label loyalist in the world that can not be conquered by a two-point cut.” This sentence is very vivid