活动名称:“猪肉汤”事件营销活动时间:2013年3月活动地点:以上海为中心辐射全国各区域活动目的:提升消费者健康饮水意识;宣传三达纳滤净水机的使用功能。活动内容及形式:利用微博迅速聚合“水污染”话题,引出净水机需求;通过名人现身说法,拉动影响;通过官方微博和用户口碑形成持续推动;通过小号转化,引发共鸣,形成 Activity Name: “Pork Soup” Event Marketing Time: March 2013 Location: Shanghai as the center Radiation across the country Activities Objective: To enhance consumers’ awareness of healthy drinking water; To promote the use of three Dana filter water purifier . Activity content and form: the use of microblogging rapid polymerization “water pollution ” topic, leads to water purifier needs; through celebrity appearances, to stimulate influence; through the official microblogging and user reputation formation continued to promote; through trumpet conversion, triggering resonance, form