据国家权威统计部门公布,中国现阶段城市居民电冰箱的每百户拥有率已达85.4台,哪些品牌在目前30多个中外电冰箱品牌中认知度最高?哪些品牌市场占有率最大?最近,由国务院发展研究中心等部门组织的中国城市家电市场消费调查表明,被调查冰箱品牌的“第一提及率”、“知名度”、“市场占有率”和厅“未来家庭购买预期”四项硬性指标中,居前四位的均是国产品牌。他们是:科龙、海尔、新飞、美菱。 为了摸清我国现阶段城市电冰箱消费市场的基本状况,继1999年圆满完成了“中国农村家电消费市场调查研究”之后,国务院发展研究 According to the statistics released by the national authoritative statistics department, China’s current urban residents have refrigerators with an occupancy rate of 85.4 per 100 households. Which brands have the highest awareness among the more than 30 Chinese and foreign refrigerator brands and which brands have the largest market share? The consumption survey of household appliances in Chinese cities organized by the Development and Research Center of the State Council and other departments showed that the “first mention rate”, “famousness”, “market share” and “future household purchase expectations” of the refrigerator brands under investigation were four items. Among the hard targets, the top four are domestic brands. They are: Kelon, Haier, Xinfei, Meiling. In order to understand the basic situation of China’s current urban consumer market for refrigerators, following the successful completion of the “China Rural Household Appliances Consumer Market Research Study” in 1999, the State Council’s development research